As seen in B2B Vault Podcast episode
B2B Vault: The B2B Biz Podcast
Hosted by: Allen Kopelman
Sponsored by: Nationwide Payment Systems
Welcome to another engaging episode of B2B Vault: The B2B Biz Podcast, your trusted source for insights in business, fintech, and entrepreneurship. I’m Allen Kopelman, CEO of Nationwide Payment Systems, helping businesses across the U.S. power their payment systems.
Special Guest: Mark Joseph
Author, entrepreneur, and founder of BabyBoomer.org
How It All Started
Mark and I first connected on LinkedIn, where he invited me to contribute a blog to his growing platform. That outreach led to a meaningful conversation covering everything from generational wisdom to the future of small business.
sponsored by
About BabyBoomer.org
Created as a digital hub for one of the most impactful generations, BabyBoomer.org features over 800 expert contributors and 450 departments covering topics like aging, AI, small business, travel, and more.
Despite its initial focus on Baby Boomers, the site now draws in younger generations interested in learning about their family’s legacy and experiences.
A Book That Sparked a Movement
Under the pen name Gramps Jeffrey, Mark wrote I Don’t Want to Turn 3, a children’s book inspired by his six grandchildren and multigenerational life during the COVID era. The book became the catalyst for launching BabyBoomer.org, with the goal of encouraging more intergenerational connection.
Mark noted that 30 percent of Boomers are not active in their grandchildren’s lives—something he’s passionate about changing.
Why Reading Matters
Mark emphasized the value of reading to children and grandchildren for developing:
-
Stronger family bonds
-
Better listening and communication skills
-
Enhanced language and literacy development
-
Improved focus and attention span
He also highlighted the role of games—both traditional and digital—in teaching language and fostering connection.
Business Succession and the Boomer Legacy
With more than 12 million U.S. businesses still owned by Boomers, succession planning is critical. Many younger successors lack direction or interest. Mark shared stats such as:
-
42 percent of businesses fail due to poor market fit
-
29 percent from lack of funding
-
23 percent due to weak internal communication
To ensure longevity, business owners must be proactive about transition strategies.
Small Business Meets AI
Web explored how AI is reshaping business strategy. Mark highlighted tools like:
-
ChatGPT for content creation
-
SearchAtlas for SEO
-
Prophecy.com for dynamic pricing
AI isn’t optional—it’s a game-changer. Entrepreneurs who embrace it early will have a distinct edge.
A Closing Thought
Mark wrapped up with this message: “The world of business has changed. To keep growing, entrepreneurs must keep evolving. Rethink your tools. Reimagine your processes. And see how AI can help you work smarter.”
Connect with Mark Joseph
-
Website: BabyBoomer.org
-
Author Site: GrampsJefferey.com
-
Book: I Don’t Want to Turn 3
Listen or Watch the Episode
Available on:
-
YouTube: B2B Vault Podcast
-
Spotify
-
Apple Podcasts
-
Your preferred streaming platform
Follow B2B Vault
-
Website: B2BVault.info
-
Social platforms: LinkedIn, Facebook, Instagram, TikTok
-
YouTube: B2B Vault: The B2B Biz Podcast
Carpe Diem. Seize the day. Peace out, everyone.
As seen in B2B Vault Podcast episode
CLICK HERE TO FIND MORE ABOUT OUR PROGRAMS
FAQ: Frequently Asked Questions
What is BabyBoomer.org?
What is ?
is a digital platform created by Mark Joseph to serve as a hub for Baby Boomers. It features over 800 expert contributors and 450 departments covering topics like aging, travel, small business, AI, and more. It’s designed to connect Boomers with valuable information while also attracting younger generations interested in learning about their family’s legacy.
What inspired Mark Joseph to create BabyBoomer.org?
What inspired Mark Joseph to create ?
Mark was inspired by his experiences with his six grandchildren and the realization that many Baby Boomers are not actively involved in their grandchildren’s lives. His children’s book, I Don’t Want to Turn 3, became the spark for launching the platform to foster intergenerational connections and share knowledge.
What is the book I Don’t Want to Turn 3 about?
Written under the pen name Gramps Jeffrey, the book is a heartwarming story inspired by Mark’s grandchildren. It emphasizes family bonding and the dynamics of multigenerational families, particularly during the COVID era. The book encourages stronger relationships between grandparents and grandchildren.
Why does Mark Joseph emphasize reading to children?
Mark highlights the importance of reading to children and grandchildren for several reasons, including:
-
Strengthening family bonds
-
Improving listening and communication skills
-
Enhancing language development
-
Increasing attention spans
He also believes that reading and playing games together—whether traditional or digital—can foster meaningful connections.
What are some challenges Baby Boomers face with business succession?
With over 12 million U.S. businesses still owned by Baby Boomers, succession planning is a critical issue. Many businesses fail due to:
-
Lack of market fit (42 percent)
-
Insufficient funding (29 percent)
-
Poor team communication (23 percent)
Mark stresses the importance of having a clear exit strategy or succession plan to ensure the longevity of these businesses.
