How to Make Your LinkedIn Better: Insights from Joe Apfelbaum, CEO of EvyAI
In a recent episode of the B2B Vault: Biz to Biz Podcast, we had the pleasure of hosting Joe Apfelbaum, CEO of EvyAI and a LinkedIn expert. Throughout the discussion, Joe shared invaluable insights on ways to optimize your LinkedIn presence. If you’re aiming to boost LinkedIn engagement, establish credibility, and expand your network, this episode is brimming with actionable tips and effective tools that will empower you to stand out.
sponsored by
Key Takeaways from Joe Apfelbaum
1. Optimize Your Profile for Maximum Impact
To begin, Joe emphasized the importance of creating a standout LinkedIn profile. Here are the essential steps:
- Use a professional profile photo that represents your personal brand.
- Write a compelling headline that showcases your expertise and value proposition.
- Craft a strong ‘About’ section that tells your story and highlights your skills.
- Keep your experience section updated with relevant details about your career journey.
- Header –Now it has a carousel feature so you can have 5 images.
By following these steps, you set the stage to not only enhance your profile but also boost LinkedIn engagement through an optimized professional presence.
2. Engage Consistently with Your Network
Next, Joe stressed the importance of consistent engagement as the foundation of a thriving LinkedIn presence:
- Post valuable content regularly to stay top of mind.
- Comment and engage with others’ posts to build relationships.
- Use LinkedIn’s algorithm to your advantage by interacting with posts in your industry.
Consistent interaction not only helps you stay relevant but also significantly contributes to your ability to boost LinkedIn engagement over time.
3. Use AI and Automation Tools
Additionally, Joe recommended leveraging innovative tools to simplify and amplify your LinkedIn strategy. These include:
Recommended Tools & Websites:
- evyAI – AI-powered platform to enhance LinkedIn engagement
- Taplio – A tool for scheduling LinkedIn posts and tracking performance.
- Shield Analytics – Provides detailed analytics for LinkedIn content.
- Canva – A design tool to create professional-looking LinkedIn graphics.
- ChatGPT – AI-powered content creation to draft engaging posts.
- Dux-Soup – A LinkedIn automation tool for outreach and engagement.
- Lemlist – Helps with cold email outreach and LinkedIn automation.
- Crystal Knows – Personality assessment tool to improve communication with connections
By incorporating these tools into your workflow, you’ll be well-equipped to manage your efforts and boost LinkedIn engagement even further.
4. Create Meaningful Content
Joe also highlighted the value of producing content that resonates with your audience:
- Use storytelling to connect with your audience.
- Share personal experiences and industry insights.
- Include a clear call-to-action (CTA) to encourage engagement.
- Use videos and carousels to make your posts more interactive.
Crafting content in this way ensures you not only reach your audience but also inspire them to interact, helping you consistently boost LinkedIn engagement.
5. Build and Nurture Relationships
Finally, Joe shared tips for fostering genuine connections on LinkedIn:
- Connect with intentionality—do not just send random connection requests.
- Personalize messages when reaching out to new contacts.
- Follow up and continue conversations with valuable insights.
Final Thoughts
Joe Apfelbaum’s strategies offer game-changing advice for professionals and business owners striving to harness LinkedIn effectively. Whether your goal is to build a credible personal brand, generate quality leads, or establish valuable industry connections, applying these techniques will undoubtedly help you boost LinkedIn engagement and stand out.
To dive deeper into these insights and hear Joe’s full conversation, check out the latest episode of the Biz to Biz Podcast!
Listen & subscribe to B2B Vault
Stay updated with the latest insights from top business leaders and entrepreneurs. Subscribe to the B2B Vault Podcast on your favorite platform and follow us for more expert interviews and business growth tips.
Connect with Allen on LinkedIn https://www.linkedin.com/in/allenkopelman/
Connect with Joe on LinkedIn https://www.linkedin.com/in/joeapfelbaum/
For more on EvyAi – https://evyai.com/?via=allen
#b2bpodcast #businessgrowth #b2bmarketing
Thanks for watching! Go ahead and like, comment, subscribe, and turn on post notifications!
Follow Us On These Social Media Platforms 👇
IG: https://www.instagram.com/b2bvault/
Twitter (X) : https://twitter.com/b2bvault
LinkedIn: https://www.linkedin.com/showcase/b2b-vaul…
Facebook: https://www.facebook.com/b2bvault/
Tiktok: https://www.tiktok.com/@b2bvault
CLICK HERE TO FIND MORE ABOUT OUR PROGRAMS
FAQ: Frequently Asked Questions
How can I optimize my LinkedIn profile for more engagement?
A: Focus on creating a professional and visually appealing profile. Use a high-quality photo, write a compelling headline showcasing your expertise, and craft a strong ‘About’ section highlighting your skills and story. Update your experience section regularly, and take advantage of LinkedIn’s carousel feature to add up to five engaging images in your profile header.
What type of content works best on LinkedIn?
A: Storytelling is powerful—share personal experiences and industry insights that educate and resonate with your audience. Use videos and carousel posts to make your content interactive, and always include a clear call-to-action (CTA) to encourage engagement.
How often should I post on LinkedIn?
A: Consistency is key. Aim to post valuable content regularly—whether it’s daily, a few times a week, or weekly—depending on your schedule. The goal is to stay top of mind with your network without overwhelming them.
How can I build meaningful relationships on LinkedIn?
A: Connect with intentionality—don’t send random connection requests. Personalize your messages when reaching out, follow up with valuable insights, and engage regularly with your connections’ posts to nurture relationships over time.
How does LinkedIn’s algorithm work?
A: LinkedIn’s algorithm prioritizes content that fosters engagement. Posts with high interaction (likes, comments, shares) perform better. To use it to your advantage, actively engage with posts in your industry and create content that invites interaction.
