Branding, Content & AI: How Aiden Snell Grew a Six-Figure Media Company from Scratch
B2B Vault Podcast Recap | Sponsored by Nationwide Payment Systems
What does it take to turn creativity into a thriving business? In this inspiring episode of the B2B Vault: The Biz-to-Biz Podcast, host Allen Kopelman sits down with Aiden Snell, CEO and founder of Snell Productions, to talk about branding, content creation, and the evolving power of AI in the digital age.
Whether you’re a small business owner, content creator, or marketing pro, this episode delivers real-world insights on how to stand out online—and why showing up consistently is half the battle.
Aiden’s Story: From Rock Bottom to Miami Media Mogul
Aiden started his business journey in 2022—but the hustle began years before. After dropping out of college, losing his home, and going through personal hardships, he committed to mastering video production and social media.
“I drove to Miami with zero dollars and started putting myself out there. Within a few months, my business took off.”
Today, Aiden runs a successful six-figure media company, helping entrepreneurs and influencers create powerful personal brands through strategic content.
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The Social Media Trifecta: 3 Must-Have Videos for Every Brand
If you’re not using video to build trust and drive engagement, you’re leaving money on the table. According to Aiden, every brand should have these three videos:
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Brand Message Video or HERO Video!
Who are you? What do you do? Why should anyone care? This video tells your story and sets you apart from competitors.
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High-Quality Testimonial Video
Real success stories build social proof—but don’t settle for iPhone footage. Use professional lighting, audio, and editing to capture your impact.
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Promotional Video
Think short, punchy, and scroll-stopping. These are perfect for TikTok, Instagram, and paid ads to drive interest and conversions.
“We call this the sales trifecta—if you have these three types of videos, you’re 10 steps ahead of your competition.”
Why You NEED to Be on YouTube
Short-form content builds awareness—but long-form content builds relationships.
Aiden emphasizes that YouTube is the #1 platform for nurturing leads, because people spend time watching and learning from you.
“The brain doesn’t know the difference between watching someone online and spending time with them in real life,” Aiden explains. “So, if you’ve got 10 minutes of someone’s attention—you’re building trust.”
Pro Tip:
Record 10 YouTube videos answering 10 high leverage questions your audience asks. People who value your free content will be willing to pay for your services when they’re ready.
AI: Not a Threat—A Superpower
AI isn’t replacing people—it’s empowering the ones who know how to use it.
From content planning and sales call analysis to SEO optimization and outreach personalization, Aiden uses AI (including ChatGPT) daily.
“I’ve got a GPT for everything—fitness, sales, spirituality. If you’re not using AI tools, you’re leaving opportunity on the table.”
He and Allen agree platforms like ChatGPT, Search Atlas, and Perplexity are changing the marketing game. Business owners who master AI will outperform those who don’t.
5 Content & Branding Tips from Aiden Snell
If you’re just getting started with branding or social media, here are Aiden’s top tips:
✅ 1. Understand why you need social media.
There’s only one you. Your content will attract the people you’re meant to serve.
✅ 2. Know your audience.
Create content that answers their questions or solves their problems—no dance trends required.
✅ 3. Batch your content.
Record 30 pieces in one day. Edit and schedule them. Save time and stay consistent.
✅ 4. Model what’s already working.
See what videos perform well in your niche—then put your own spin on them.
✅ 5. Build connections.
The right relationship can change your life. Aiden landed celebrity clients and major opportunities by building a strong online presence and networking on Zoom.
Just Get Started- don’t over think it!
Both Allen and Aiden agree—the hardest part is taking the first step. Your first videos won’t be perfect. Your first outreach may not convert. But showing up consistently and improving over time is the formula.
“I look back at my first videos, and they were terrible,” Aiden laughs. “But that’s the beauty of it. You start messy, you learn, and eventually—you win.”
Connect with Aiden Snell
📸 Instagram: @AidenSnell
🌐 Website: snellproductions.com
🔗 LinkedIn: Aiden Snell
Watch the Full Episode
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FAQ: Frequently Asked Questions
How did Aiden Snell start his media company?
Aiden began his business journey in 2022 after overcoming major personal setbacks. With no money and no connections, he drove to Miami, committed to learning video production, and started creating content for entrepreneurs. Within months, his work gained traction, leading to a thriving six-figure company
What types of videos does Aiden recommend for every brand?
He emphasizes the “Social Media Trifecta”:
- Brand Message Video (also called a HERO video)
- High-Quality Testimonial Video
- Short Promotional Video for ads and social media
Why does Aiden say YouTube is essential?
YouTube builds long-term trust through long-form content. According to Aiden, watching someone online feels like spending time with them in real life, which helps nurture leads and develop loyal audiences.
Is AI replacing content creators?
Not at all. Aiden sees AI as a superpower for creators. He uses tools like ChatGPT and Search Atlas to plan content, analyze performance, optimize SEO, and personalize outreach—making his team more efficient and effective.
What’s the biggest mistake new content creators make?
Overthinking. Aiden’s advice: just start. Your early videos won’t be perfect, but improvement comes from action.
