Turn Conversations into Conversions: Why FaceToFace.io Is the Future of B2B Sales

B2B Vault Podcast Recap

Hosted by Allen Kopelman | Sponsored by Nationwide Payment Systems

Imagine if a website visitor could instantly speak with your sales team—no forms, no calendar booking, no delay. In this episode of the B2B Vault Podcast, host Allen Kopelman (also known as the Merchant Maverick of South Florida) interviews Nick Tomic, 25-year-old founder of FaceToFace.io, a breakthrough platform that lets B2B companies connect with leads in real time, right when they’re most engaged.

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From Frustration to Innovation

Nick Tomic built FaceToFace less than a year ago, starting from his hometown of Montreal. It was originally a personal fix: he noticed that users on a previous app were signing up and disappearing.

“I thought—what if I could just jump in and talk to them?”

That simple idea evolved into FaceToFace.io, a browser-based tool that adds a “Call Now” button to your website. Visitors can instantly start a live video call with your team—no downloads, no plugins, and no waiting.

Solving the Traditional Lead Funnel Problem

Let’s face it: the standard B2B sales funnel is slow and inefficient.

• Users land on your site
• Fill out a contact form
• Wait days to hear back
• Drop off before ever converting

FaceToFace flips this model by enabling:

• Instant calls with high-intent visitors
• Elimination of unnecessary friction
• Faster sales cycles and higher close rates

“The people who click that button are your most qualified leads. They don’t want to wait.” – Allen Kopelman

How It Works

Getting started is fast—just add a single line of code to your site (setup time: under 2 minutes). Here’s how the platform functions:

• Visitors see a “Talk Now” or “Live Help” button
• Notifications are sent to Slack, Microsoft Teams, or Discord
• The first available rep clicks to answer
• The rep can view the visitor’s screen and guide them
• If no one is available, the button disappears or triggers fallback logic

Advanced features include CRM integrations (Salesforce, HubSpot), audience-based prompts, and visitor data capture (name, email, intent).

Not Just for SaaS Anymore

Although originally designed for SaaS teams, adoption is growing in other industries. Current users include:

• Enterprise software
• Real estate
• Financial institutions
• Insurance agencies
• High-ticket e-commerce brands

“We recently signed a bank and a life insurance company. This goes way beyond SaaS.” – Nick Tomic

Early Results Speak Volumes

• Over 500 calls taken
• 150+ demos booked
• 10-minute average call length
• Conversion rates over 10 percent
• Most users report ROI within the first week

What Sales Teams Love Most

Calls are routed to a shared channel—first rep to click, takes the call.

“It creates a fun, competitive energy. Like Hell’s Kitchen—but for sales teams.” – Nick Tomic

Because reps can see user screens in real time, they’re able to tailor conversations, spot pain points, and demo solutions instantly.

Why Gen Z Is All In

Younger buyers skip the traditional sales process. They want:

• Instant connection
• Zero friction
• No forms or wait times

“Gen Z isn’t waiting 48 hours for a sales email. They want help now.” – Allen Kopelman

Nationwide Payment Systems Use Case

Nationwide Payment Systems provides merchant services, software, and POS consulting. With FaceToFace:

• Site visitors can get live consultations instantly
• Sales reps can guide them through products in real time
• Clients can be routed to specialists for tailored support

“We could record a video and say, ‘Want to talk live? Just click the button on our site.’ It’s a powerful experience.” – Allen Kopelman

Setup and Pricing Overview

• Basic setup: 60 to 90 seconds
• Advanced integrations: 2–14 days
• Pricing: Free tier coming soon, plus scalable usage plans
• Call routing: Based on first available rep (no round-robin delay)

Final Takeaway

FaceToFace.io combines the urgency of e-commerce with the complexity of B2B sales. It shortens the customer journey, eliminates wait times, and empowers reps with the context they need to close deals faster.

Whether you’re in fintech, SaaS, or enterprise services, FaceToFace turns live conversations into bottom-line results.

Listen to the Full Episode

Episode Title: Turning Live Conversations into B2B Conversions
Guest: Nick Tomic, Founder of FaceToFace.io
Available on: Spotify, YouTube, Apple Podcasts, LinkedIn

Learn More or Try It Yourself

Visit FaceToFace.io to book a demo or start a live conversation with Nick.

Connect with Nick Tomic:
LinkedIn – Nick Tomic
Twitter/X – @DropoutSanta
Instagram – @nicktomic

Sponsored by Nationwide Payment Systems
Want to enhance your lead gen, simplify payments, or deliver real-time support?
Nationwide Payment Systems is here to help.

Listen to the Full Episode

B2B Vault Podcast – Sponsored by Nationwide Payment Systems

FAQ: Frequently Asked Questions