As seen in B2B Vault Podcast
🎙️ B2B Vault: The Biz-to-Biz Podcast – The Truth About Virtual Assistants with Matthew Saffer of Ethos VAS
Sponsored by Nationwide Payment Systems
Welcome to B2B Vault – The Biz-to-Biz Podcast
Welcome back to another episode of B2B Vault, the Biz-to-Biz podcast sponsored by Nationwide Payment Systems. I’m your host, Allen Kopelman, and today we’re diving into the world of virtual assistants (VAs) with Matthew Saffer, the founder of Ethos VAS.
I connected with Matthew through a conversation on LinkedIn about outsourcing and VA services. That sparked today’s insightful discussion on how virtual assistants are helping businesses grow while cutting overhead.
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Meet Matthew Saffer – VA Pioneer & CEO of Ethos VAS
With 15+ years of experience, Matthew has built and operated VA and call center operations across Latin America—from Panama to Mexico to Belize. His company, Ethos VAS, provides high-quality virtual assistant services primarily to U.S.-based businesses, reducing their labor costs by 40% to 75%—without compromising quality or security.
Ethos specializes in the insurance industry but now also serves:
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Real estate agencies
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Solar companies
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Water filtration
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Medical supply companies
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Law firms
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Doctors’ offices
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And more
Why Use Virtual Assistants?
Matthew breaks it down simply: VAs take on non-revenue generating tasks so business owners can focus on growth. Think of them as productivity enhancers—handling admin work, client service, documentation, CRM updates, and more.
Here are 3 reasons to consider hiring VAs:
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Cut Overhead – Reduce payroll taxes, benefits costs, and office space needs.
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Skip the Hiring Headaches – Ethos handles recruiting, background checks, and training.
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Scale On-Demand – Plug in a new team member within 72 hours.
What Makes Ethos VAS Different?
Unlike many “freelancer sites” like Upwork, Ethos:
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Hires and trains all VAs in-house (no white labeling)
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Offers full-time staff only to ensure retention and loyalty.
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Delivers secure, enterprise-grade infrastructure (same monitoring software used by banks)
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Builds custom playbooks for each client so VAs are ready on day one.
With operations based in Belize, Ethos recruits top-tier, English-speaking professionals—many of whom previously worked for major BPOs. They’re familiar with CRMs, VoIP platforms like RingCentral, and modern business tools.
Onboarding with Ethos: Fast, Secure, and Simple
The Ethos onboarding process is fine-tuned and streamlined:
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Client Success Manager Assigned
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Playbook Created – documents tools, tasks, logins, workflows.
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VA Onboarded – familiarized with your systems.
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Go Live in 72 Hours (average: 1–2 weeks depending on complexity)
No system changes are required. Ethos plugs directly into your existing tech stack.
“We don’t want to change your systems—we just want to enhance them.” – Matthew Saffer
Security Matters: Protecting Your Business
Hiring a random VA off the internet can be risky. With Ethos, you get:
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Secure work environments
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Background-checked employees
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Activity monitoring & restricted access
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Full visibility and compliance support
Whether your VA is handling sensitive insurance documents, medical records, or real estate contracts, Ethos provides peace of mind with banking-level security protocols.
Work-From-Home Done Right
Ethos supports hybrid work environments by inspecting and setting up VAs’ home offices in Belize. The result? Employees with more time at home, less stress, and higher productivity—helping Ethos recruit and retain only the best of the best.
“We’re building sustainable jobs in developing countries while saving U.S. businesses money. It’s a win-win-win.” – Matthew Saffer
Real-World Impact: From Hustler to Million-Dollar Producer
Matthew shared a powerful client story about a young insurance agent who went from earning $50K/month to over $1M/year in residuals—all by offloading support work to VAs so he could focus on sales.
That’s the Ethos effect: turning bottlenecks into momentum.
Freelancer Sites vs. Full-Service VA Firms
Freelancers are great for one-off tasks. But for long-term, scalable success, a full-service provider like Ethos offers:
Matthew’s Philosophy: Time & Financial Freedom
Matthew isn’t just selling VAs—he lives it. His own operation runs independently, allowing him to work from anywhere, travel, and focus on growth. He even uses a personal assistant VA to manage everything from service appointments to travel plans to morning reminders.
“Your business should give you freedom—not enslave you.”
Final Thoughts – Should You Hire a VA?
If you’re ready to grow, cut costs, or offload repetitive work, now is the time to look at virtual assistants.
Three key reasons to hire a VA:
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Reduce operating costs.
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Avoid hiring/training delays.
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Scale your business faster.
Connect with Matthew & Ethos VAS
Visit
You can also find him on LinkedIn under Matthew Saffer. (We’ll drop the link in the show notes.)
Thanks for tuning in to B2B Vault: The Biz-to-Biz Podcast
Sponsored by Nationwide Payment Systems
Subscribe on Spotify, Apple Podcasts, YouTube, or your favorite podcast platform. And follow me, Allen Kopelman, on LinkedIn for more insights.
Until next time—Carpe Diem. Seize the day.
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FAQ: Frequently Asked Questions
Who is Matthew Saffer and what does Ethos VAS do?
Matthew Saffer is the founder of Ethos VAS, a company that provides high-quality virtual assistant (VA) services primarily to U.S.-based businesses. Ethos VAS helps businesses reduce labor costs and scale operations by taking on non-revenue generating tasks.
What are the primary benefits of using virtual assistants?
Virtual assistants help businesses cut overhead (reducing payroll taxes, benefits, and office space costs), eliminate hiring headaches by handling recruiting and training, and allow for on-demand scaling of operations, with new team members able to start quickly.
How is Ethos VAS different from typical freelance platforms like Upwork?
Unlike freelance sites, Ethos VAS hires and trains all its VAs in-house, offers only full-time dedicated staff for better retention and loyalty, conducts background checks, provides custom onboarding playbooks for clients, and implements enterprise-grade security and monitoring.
What kind of security measures does Ethos VAS provide for sensitive business data?
Ethos VAS ensures secure work environments, uses background-checked employees, implements activity monitoring and restricted access, and offers full visibility and compliance support. They utilize banking-level security protocols to protect sensitive client data.
What industries does Ethos VAS primarily serve?
While specializing in the insurance industry, Ethos VAS also serves real estate agencies, solar companies, water filtration companies, medical supply companies, law firms, and doctors’ offices, among others.
