Marketing Your Brand in 2026: Lead with Tech, Not Processing

by Allen Kopelman | Feb 10, 2026 | Blog

As Seen in GreenSheet AI Overview  Stop selling “processing” and start selling yourself. Allen Kopelman breaks down the 2026 essentials for marketing your brand, from professional domains to tech-led sales.   If your sales pitch still starts with “I...

Merchant Services: How Low Can Pricing Go? (A Race to Zero)

by Allen Kopelman | Jul 31, 2025 | Blog, Uncategorized

Previously seen in Green Sheet How Low Can Merchant Services Go? We’ve all heard about the race to the bottom. Is it my imagination, or is history repeating itself? It was bad enough to see desperate agents driving down processing pricing. But now it looks like...

Ready to cash in on self-attended solutions? Part 1

by Allen Kopelman | Jul 14, 2025 | Blog, Uncategorized

Previously seen in Green Sheet Ready to cash in on self-attended solutions? Part 1 Apple’s trademarked slogan, “There’s an app for that,” reflects our growing fascination with the self-attended world, where buying or selling anything can be...

ARE YOU A FAIR WEATHER PARTNER?

by Allen Kopelman | Jun 8, 2025 | Business Strategy, Merchant Services, Uncategorized

Previously seen in Green Sheet Are you a fair weather partner? What strategies are you bringing to the long game of merchant services? Are you a fair weather partner looking for a quick profit or a long-term strategist, willing to invest time and effort to build a...