AS SEEN IN FORBES: Crafting A Winning Marketing Strategy

by Allen Kopelman | Mar 16, 2025 | Forbes, Uncategorized

Previously featured on Forbes Business Council  The first introduction of a new product or service is just the tip of the iceberg when it comes to crafting a successful marketing campaign. From selecting a target audience to making adjustments based on customer...

As SEEn on Forbes: Time Management for Business Success

by Allen Kopelman | Mar 9, 2025 | Business Operations, Forbes, Nationwide Payment Systems

Previously featured on Forbes Business Council  All companies, large and small, begin each day with the same amount of time. In our tech-driven age, it’s easy to say that time is money, but there is truth in that statement. It’s not just our billable hours; it’s how...

As seen in FORBES: REINVENTING Customer Connections

by Allen Kopelman | Mar 1, 2025 | digital transformation, Forbes

From Cabbies To Clicks: Reinventing Customer Connections Yesterday’s cabbies and hotel shuttle bus operators were more than just drivers; they were a sales channel for local industry. In the days before Uber and Lyft, you could hop in a cab and ask the driver where to...